A scoreline can look simple. It cannot show the volunteer who marked the pitch before sunrise, the parent who drove for hours, or the player returning after believing their sporting days were finished.

These experiences are not background detail. For many people, they are the real story of sport.

Give the moment room

Good sports storytelling slows the moment down. It asks what was said, what could be heard and what changed afterwards. That is where a result becomes a memory another person can recognise.